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Face Guide to Mumbai
Photo credit: Flickr/meanestindian This weekend I met up with a schoolfriend I hadn’t seen for 10 years. Dutifully, 10 minutes into the conversation; after running out of vitriolic insults about...
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Navigating Social Media Opportunities in Brazil
Latin America is an increasingly attractive region for brands looking to expand their global footprint. With economic growth forecast at 3.6% for 2012 compared to the predicted 0.3% contraction of the...
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The Rise of the Chinese Social Consumer
China’s Great Fire Wall has blocked out the Western social networks to a greater or lesser degree. But even without the West’s direct influence in the social networking scene, social networking in...
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How 3 Western Businesses Are Succeeding in China
Looking at our past couple of blog posts, you might think we’re a little excited to be opening our new Asian offices in Singapore and Hong Kong, and you’d be right. There’s plenty to be excited about....
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When Focus Groups Fail in Asia: The Online Alternative
I was with a client recently from a major FMCG company in Singapore. She was sharing with me her concerns that using the traditional qualitative approach of focus groups meant with some Asian cultures...
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Brands without Borders – Face at Esomar 2013
ESOMAR’s Asia Pacific 2013 conference in Ho Chi Minh City has already kicked off (keep an eye out for my summary blog with all the highlights), but even if you can’t make it, I wanted to share a piece...
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How Cultural Differences Impact Innovation Projects
At Face, we’ve been working in developing markets doing innovation projects for years, which puts us in a good position to say that lumping these markets together leads to misconceptions. These...
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Our Pick of the Papers from ESOMAR Asia Pacific 2013
What’s better than street food in Ho Chi Minh? ESOMAR’s Asia conference (well, nearly). Overall, it is a conference with a fantastic spirit. I enjoyed presenting our paper Brands Without Borders (read...
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The changing faces of independent women in India, China and Japan
When tracking the evolution of developing countries, we see many of the trends in the West working at hyper-speed in Asia (e.g. growth of the middle class, adoption of branding and technology). A...
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Innovation, China Style: How Xiaomi is stepping up to challenge Samsung & Apple
When Xiaomi first launched its smartphone in 2011 in China, it was received by many as just another local “Apple wannabe” – the handset bears a strong resemblance to Apple’s iPhone and Xiaomi’s CEO...
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